From Wall Street Journal, September 12, 2005; Page R6
Sunglasses maker Oakley Inc. also just started using Coremetrics’ first-party product because of higher rates of cookie blocking. They were “unable to track somewhere between 10% and 15% of our user population,” says Erwin, general manager of Oakley Direct, Oakley’s online arm. “It’s been steadily creeping up over the last year, and I’m sure it’s a trend that [would] continue.”
Since implementing the first-party product in late August, Oakley has found that it can analyze the Web surfing of all but about 0.5% of its users.